How much does fixing a site that lost rankings cost in Houston?
Recovering lost rankings is priced as a project, because the cause decides the work. Diagnosis comes first and is part of BayouEdge's setup fee, from $2,500. A technical fault can sometimes be fixed in days. A site hit by a broad quality update, or carrying years of thin pages, is a longer piece of work with no guaranteed outcome.
First: find out what actually happened
Rankings drop for a small number of reasons, and they need different responses:
Something broke. The site went down, a redirect chain appeared, a noindex shipped with a release, the robots file changed. These are the good outcomes — fast to find, fast to fix, rankings usually return.
A competitor improved. Nothing broke; someone else got better. This is not a recovery job, it is a catching-up job.
A Google update landed. Check the date against known update dates. Broad quality updates take months to recover from and require actual content improvement, not tweaks.
A manual action. Rare, and visible in Search Console. If there is one, everything else is secondary.
A migration went wrong. New site, changed URLs, missing redirects. Extremely common and usually recoverable.
Why nobody should quote before diagnosing
An agency that quotes a recovery price before looking at your Search Console is guessing. The same symptom — traffic halved — can be a thirty-minute fix or a six-month rebuild.
What you should get first is the diagnosis and an honest read on how recoverable it is, including the case where the answer is "this is not coming back in its old form".
What it costs
Diagnosis is included in BayouEdge's setup fee, from $2,500. The remedial work is quoted once the cause is known, because quoting it before would be fiction.
Rough shape:
- Technical fault — usually the cheapest, sometimes a single fix
- Failed migration — moderate; mostly redirect mapping and re-indexing
- Quality update — the expensive one; it means improving or removing a lot of pages
- Manual action — depends entirely on what triggered it
What not to do
Do not start changing things at random before you know the cause. Every untracked change makes the diagnosis harder, and a fair number of "recovery" efforts make the situation worse by adding new problems on top of the original one.
The uncomfortable possibility
Sometimes the traffic was never worth much. Sites that lose rankings for terms that never produced calls have lost a vanity metric. Before spending money recovering it, check what those rankings were actually earning.
Frequently asked questions
How quickly can lost rankings come back?
If the cause was technical and it is fixed, often within a few weeks of re-crawling. If the cause was a broad quality update, recovery typically waits for a subsequent update and requires genuine content improvement first.
Should I rebuild the site?
Rarely the right first move. Rebuilding without knowing the cause often destroys the URLs and signals that were still working. Diagnose first.
Can anyone guarantee recovery?
No, and a guarantee is a reason to walk away. Nobody controls Google's index. What is reasonable to expect is a clear diagnosis and an honest assessment of the odds.